The Measure

Exploring what it means to be a better man.

What is Gingham?

Gingham Definition

Gingham fabric is similar to plaid fabrics but has unique defining characteristic that make gingham an easily recognizable – and iconic – shirt fabric. All ginghams have a distinct checkered pattern with equally sized horizontal and vertical stripes that intersect at equal spacings.

Additionally, nearly all gingham fabrics use a white base-layer cloth with bold colored yarns for the stripes. This creates the bright and clean look common in the gingham shirt.

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How to Wear a Gingham Shirt

Gingham shirts are near perfect for the business casual look. Because ginghams are typically woven with a plain weave, they are also fairly lightweight, which makes them great with a sweater or jacket in fall weather.

The Right Look 1: The Market Day

Gingham raw denim shades-02

For those weekend stomps around town when you want to look more polished-casual than just casual, a larger check gingham is a great option. Tuck your favorite gingham into a pair of dark denim jeans or matching chinos and bring your shades. This is a classic look.

The Right Look 2: Summer Vows

Gingham jacket tie-04

Gingham seems to have a bit of upbeat personality to it and that’s probably why it’s long been a warm weather favorite. For formal occasions in the spring or summer sun, match a gingham with your favorite jacket and knit tie.



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